What does a music band have to do with digital marketing? Asked no band ever. They know the ins and outs of digital marketing before the term even began to gain prominence like today. The music industry is one of the industries that invests largely on marketing. With the trends and technologies constantly evolving, they do not hesitate to jump on the bandwagon and deliver the content they want to deliver—their product. In this case, their music. Music bands or musicians of larger scale would have their in-house marketing team that work tirelessly to ensure the last person on this earth knows their musician’s name. They come up with creative strategies to stand out among the ever rising music moghuls.
Top performers like BTS and Billie Eilish have a stellar marketing team that not only helped them reach and expand their music audience but also strongly leave their marks on the music and marketing sector.
If you are an independent musician or music band read on further to know more about the marketing analysis on the top performing musicians and the key factors you need to consider before launching your marketing campaign—be it digital or traditional.
How much does an Active Website Expand Your Music Career?
So much. Online presence not just counts having a social media presence. It includes having an active website where you can share your information regarding your new releases, new gigs, fanmeets and tour announcements. Having a website also helps you have a solid online platform with creative control and various opportunities to connect with fans, industry professionals and collaborators. It empowers you to establish your brand, tell your story, share your music and grow your career in the digital age. It allows you to create a customized online identity that reflects your unique style and brand. You can also sell merchandise like t-shirts, posters, or other branded items, creating additional revenue streams and strengthening your fan engagement.
The Role of Social Media in Music Career Growth
One of the best examples of how active social media engagement can boost your music career is BTS. They won the Billboard Music Award for Top Social Artist consecutively for five years, beating Justin Bieber who was winning the award ever since it was announced. It is, obviously, not an overnight thing to achieve even though social media is known for overnight viral sensations. The members of BTS have been active on social media even before they released their first single. The consistency with which they update their social media channels helped keep their fans informed and engaged, ensuring a steady flow of content and maintaining an active presence. Mentioned above are all the reasons why you should maintain your social media presence as well. Having an in-house social media marketing team would help. You can also hire the services of digital marketing consulting services as well.
Build Connections through Collaboration
Independent musicians or music bands can work together with like-minded people or brands that align with their beliefs or interests. This increases brand exposure, increases leads and influence. Featuring in a single, performing an opening act for a concert, or collaborating with established artists on their tour are some of the few examples of collaboration marketing. You, as a musician, can also collaborate with brands for their advertisements, for example, and create a product that would write your name on people’s minds.
The Role of Public Relations in Music Promotion
Creating an effective Public Relationship campaign is a surefire way to get your music brand to every single person out there. It is a hill I’m willing to die on. Miley Cyrus, for example, did a whirlwind of promotional activities upon the release of her recent single ‘Flowers’. She went to talk shows, podcasts and interviews, all the necessary things needed to get her single to be the best seller. And it did become a bestseller. Stats show that the single release has been monumental across multiple platforms. The track broke Spotify’s one-week streaming record, with over 96 million streams. She was able to turn things on her side, thanks to an effective PR campaign by her team.
Engage Consumers through Diverse Video Content
Thanks to TikTok and influencer marketing, the amount of videos released on a daily basis is increasing considerably. On average, people spend 30 minutes on Instagram everyday. Meta says six million Reels are produced every day in India. In a survey, 86% of consumers said they’d purchase, try or recommend a product when Instagram content was “shareworthy”. And video is a perfect place to convince the viewer, the consumer, in less than two minutes. You can either create a professional video with subtitles and everything or you can just record it on your mobile device. For example, Instagram’s most followed celebrity, Selena Gomez, has posted multiple reels in her account. Some of them are clearly professionally made with the intention of promoting her makeup line or her song. There also are videos she made herself like behind the scenes with her co-stars or her mini huge-fridge tour. And both performed well according to the numbers, gathering millions of likes.
Above everything, marketing your music career offers a valuable avenue for connecting with your fans, building trust, and generating interest. Investing in music marketing is a worthwhile endeavour as it amplifies your online presence, deepens brand loyalty, and boosts awareness, ultimately propelling the growth of your musical journey.
